Khóa học Amazon FBA toàn tập: Hướng dẫn kinh doanh Amazon chi tiết từ cơ bản tới nâng cao (Honest FBA)

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01-Getting Started With Amazon FBA

20

01-An intro to Amazon FBA

02-The keys to success with Amazon FBA

04-Setting up your Amazon seller account

05-Setting up a Ltd or LLC company

06-Which country should I set up in

07-Registering a trademark

08-Setting up a business bank account

09-Credit cards - yay or nay

10-Do you need an accountant

11-Liability insurance

12-SOPs - What they are and how to make them

13-When should you start hiring

14-Where do you hire VAs

15-Tips for hiring and interviewing VAs

16-VAT in the UK

17-Sales Tax in the US

18-VAT and Moving into Europe (Nick from Hellotax)

19-Adopting the right mindset

20-The 80-20 Rule

21-Deep work and the OBT

02-Know Your Numbers

9

01-Why this is so important

02-Cash flow

03-Amazon Fees - all you need to know

04-Dimensional Weight

05-Why ROI is so important

06-How to calculate your profit margin

07-Working out duties and import fees USA walk through

08-Working out duties and import fees UK walk through

09-Working out 3PL costs

03-Product Research & Development

28

01-The fundamentals of a good product opportunity

02-Think niches, not products

03-Most common product research mistakes

04-TAM - Total Adressable Market

05-Different ways to start product research

06-Choosing the right product for your budget

07-Understanding WHY customers buy

08-Customer Avatars - Why They are Useful

09-The Customer Avatar Template

10-How to charge a higher price

11-Choosing your price

12-Using coupons to increase conversions

13-Product Research - The Step by Step Process

14-Product requirement checklist

15-Live Product Research with Alex

16-The most important Q to ask yourself

17-USPs and VSPs

18-How to develop ideas to stand out

19-Customising products — everything you need to know

20-Patents and IP Protection

21-Average Listing Quality

22-Intro to H10

23-Using the BSR graph

24-Using X-Ray

25-Using Profitabilty Calculator

26-Understanding Keywords - Cerebro

27-Using Blackbox

28-Using the review insights

04-Creating a Brand

7

01-Why is focusing on building a brand so important

02-Examples of great Amazon brands

03-Brand registry

04-Imagine your brand is a person or place

05-Naming your brand

06-Finding branding inspiration

07-400 Examples of amazing listings

05-Sourcing & Shipping

18

01-An intro to Alibaba and other marketplaces

02-What a good supplier looks like

03-Tips for speaking with Chinese suppliers

04-Product samples

05-Chinese new year and other holidays

06-Negotiating with suppliers

07-Purchase orders - What to include

08-Payment terms

09-An intro to shipping

10-Shipping terms

11-What shipping method should you use

12-What information you need to to get a quote

13-Product Inspections

14-Why your packaging is so important

15-What needs to be on your packaging

16-How to reduce your FBA fees

17-Barcodes - everything you need to know

18-Product Inserts

06-Creating 10-10 Amazon Listings

13

01-Intro to Amazon listings

02-The Hero Image

03-Main Product Photos

04-Product Videos

05-Bullet Points

06-A+ Content and Brand Story

07-400+ examples of quality Amazon content

08-How to plan your listing

09-Test your hero image BEFORE you launch

10-Copywriting - what you need to know

11-Doing KW Research with KW Dominator

12-Graphic Designers - What you need to know

13-Photographers - What you need to know

07-Amazon PPC & External Traffic

11

01-An intro to PPC

02-Intro to Amazon PPC Dashboard

03-Auto Campaigns Explained

04-PPC Budgets Explained

05-PPC Metrics and KPIs

06-ACOS, TACOS and your breakeven point

07-Exact, Phrase and Broad Explained

08-Calculating your target bid amounts

09-Amazon PPC reports

10-Step by Step Guide to PPC Optimisation

11-How to structure PPC for product launches

08-Amazon SEO & Product Launches

15

01-An intro to Amazon SEO and the A10 algorithm

02-The fundamentals of an SEO optimised listing

03-PPC and organic ranks - Remember this

04-External traffic and SEO

05-Tracking keyword ranks with H10

06-The phases of a product launch

07-How to structure PPC for launch

08-Your pricing during a launch

09-SEO optimisation checklist

10-Amazon Attribution - Tracking external traffic

11-Final SEO Checklist

12-Final checklist before launch

13-An intro to Amazon reviews

14-How To Get Reviews (and using H10-s follow up email feature)

15-Review manipulation - a warning

09-Post Launch & Scaling Your FBA Business

8

01-Getting outside financing to fund growth

02-Moving into Europe - All you need to know about VAT-Tax

03-Understanding inventory

04-Inventory Management

05-What to do if you run out of stock

06-How to write a POA appeal

07-How to contact seller support

08-How to claim a VAT refund for false charges

10-The Case Study Module

5

01-Intro to the product and why we picked it

02-Finding a supplier and the economics

03-Researching the avatar and niche

04-Naming the brand

05-Planning the listing