Affiliate SEO Lab: Kinh nghiệm SEO bài bản từ top cao thủ thế giới

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INTRODUCTION

1.Introduction and Welcome Video - The Affiliate Lab

2.The Most Important Lesson in this Training - The Affiliate Lab

3. How to Speed Up Videos - The Affiliate Lab

NICHE SELECTION

1. Introduction to Niche Selection - The Affiliate Lab

2. Niche vs Authority Sites - The Affiliate Lab

3. Niche Hunting - The Affiliate Lab

4.Niche Grading Tool - The Affiliate Lab

5. How to Choose a Niche that is Guaranteed to Work

6. Why We Don't Use Amazon - The Affiliate Lab

ONSITE SEO Introduction

1.Onsite SEO Introduction - The Affiliate Lab

ONSITE SEO Domains and Hosting

1. Choosing a domain name - The Affiliate Lab

2.Purchasing a Domain and Hosting - The Affiliate Lab

3.NAP - The Affiliate Lab

ONSITE SEO Keyword Research

1.Introduction to Keyword Research - The Affiliate Lab

2. Keyword Clustering Tips (How to Avoid Cannibalization)

3. The Recursive Keyword Research Process

4. Gathering and Clustering Your Keywords

5. Speeding up the Process

6. Website Documentation (Including Template)

7. Ahrefs Tricks for Finding Awesome Keywords

8. Outside-the-Box Keyword Research

9. Using Answer the Public (Free) for Keyword Research

ONSITE SEO Site Architecture

1.Site Architecture Foundation - The Affiliate Lab

2.Silo Mastery - The Affiliate Lab

3.Topical Relevance - The Affiliate Lab

4.Architecture and Interlinking - The Affiliate Lab

ONSITE SEO Content Building

1. The Importance of Quality Content

2. Content Length

3. Content Briefs - Template Foundation

4. Content Briefs - TFIDF Keyword Frequency

5. Content Briefs - Content Research and Sub-Topic Coverage

6. Reviewing your Content

ONSITE SEO Site Building (Single Page)

1. Introduction to Single Page Site Building

2. How to Choose a Wordpress Theme

3. Uploading Content

4. How to Setup Child Pages

5. Where to Get Images and How to Upload

6. Adding Videos on your Pages

7. Setting up your Tables and lists

8. Setting up your Table of Contents

ONSITE SEO Site Building (Site-Wide)

1. Introduction to Site-Wide Site Building

2. How to Setup Website Menus

3. How to Setup Your Sidebar

4. Author Boxes and Attribution

5. About, Contact, ToS pages

6. Setting up your SEO and XML sitemap plugins

7. Indexing Onsite Pages

8. Trust Factors

ONSITE SEO Onsite Optimization

1. The Three Kings

2. How to Avoid Topic Duplication (i.e. Keyword Cannibalization)

3. Sub-headings

4. Content Optimization and Keyword Density

5. TFIDF Optimization (Niche-Specific Keyword Density)

6. How to Use Surfer - Michal Suski Webinar

7. Natural Language Processing (NLP) Optimization

8. Bells and Whistles

10. Give Google What it Wants with Quick Answers

11. Custom Breadcrumbs

ONSITE SEO Featured Snippets

1. How to Steal Featured Snippets

2. Webinar - Featured Snippet Mastery with Tom De Spiegelaere

3. Ranking in Google Images

CONVERSION RATE OPTIMIZATION

1. Conversion Rate Optimization (CRO) Primer

2. Getting the Visitor to Stay on Your Page

3. Getting the Visitor To Keep Reading Until They Get to Your CTAs

4. Setting Up Your CTAs with Conversion-friendly Content

5. Choosing the Perfect CTAs

6. Today's Date Plugin

7. Click-through-rate Optimization

8. Negotiating for Higher Commissions Preparation

9. Negotiating for Higher Commissions Starting A Relationship

10. Negotiating for Higher Commissions The Negotiation

ONSITE SEO Website Maintenance

1. Website Maintenance - What to Do With Your Site After It's Built

2. Fresh Content

3. Keyword Grabbing (SEMrush)

4. Content Updates & Rewrites

5. Choosing Focus Topics

6. Disavowing Links

OFFSITE SEO Introduction

1.Offsite SEO Introduction - The Affiliate Lab

OFFSITE SEO Creating a Google Persona

1. Creating a Google Persona

2. Setting up your Gmail

3. Google Search Console

OFFSITE SEO Social Fortress Creation

1. Social Fortresses and Why You Need one

2. Youtube Setup

3. Facebook Setup

4. Twitter Setup

5. Gravatar Setup

6. Pinterest Setup

7. Tumblr Setup

8. Reddit Setup

9. About.me Setup

10. Indexing Offsite Links

12. Buying likes and follows

13. How to Setup Social Metas & Open Graph Tags

OFFSITE SEO Anchor Text Analysis

1. How to Determine Your Niche-Specific Target Anchor Text

2. Defining Anchor Types

3. Demo Determining Anchor Text Distribution

OFFSITE SEO Local Citations

1. Using Local Citations for Affiliate Sites

2. Geo-tagging Images

3. Ordering Local Citations

OFFSITE SEO Social Signals

1. Social Signals and Their Role in Ranking

2. How to Setup a Social Signals Campaign on Microworkers

OFFSITE SEO The Bulletproof Backlink Strategy

1. Introduction to the Bulletproof Backlink Strategy

2. The Backlink Blueprint Timeline Sandbox Phase

3. The Backlink Blueprint Timeline Trustworthy Phase

4. The Backlink Blueprint Timeline Authority Mode

5. Selecting Links and Anchors

6. How to Deal with Anchor Text While Outreaching

7. Putting it all Together

8. Outreach Link Velocity

9. Advanced Pillowing

10. Skyscraper - Scalable Outreach

11. On Link Diversity

12. Negotiating for Cheap Link Insertions

13. The Social Proof Link Building Tactic

14. Affiliate Product Outreach

15. Outreach Stacking

OFFSITE SEO Optional PBN Linking

1. Introduction to Backlinking with PBNs (Optional)

2. Selecting a PBN Vendor

3. For the PBN Owners…

4. Toxicity (Expired vs Backorder vs Auction)

5. When PBN's Don't Work Optimization, Trust and Power

OFFSITE SEO Tier 2 Link Building

1. The Basics of Tier 2 Link Building

2. The Tier 2 Link Building Process

3. Next Level Tier 2 Questions Answered

4. How to Find Tier 2 Links of Your Competitors

Technical Audits

1. Introduction - Technical Audits

2. Google Search Console

3. Negative SEO

4. Technical Onpage & Offpage Audits

5. How to do an Ahrefs Audit

THE KITCHEN SINK

1. When Sites Get Stuck The Kitchen Sink

2. Site Size Explosions

3. The Set Up Technique

4. Content and Mark-up Injections

5. The Nitty Gritty

THE AUTHORITY SITE MODULE Authority Module Introduction

1.Authority Module Introduction - The Affiliate Lab

THE AUTHORITY SITE MODULE Building Authority Sites

1. Naming Authority Sites

2. Basic Authority Site Architecture

3. Advanced Authority Site Architecture

4. Authority Site Examples

5. Content for Authority Sites

THE AUTHORITY SITE MODULE Backlinks for Authority Sites

1. Authority Site Backlink Considerations

2. What Links to Use and Where

THE AUTHORITY SITE MODULE What to do When you Hit Authority Mode

1. What to do When you Hit Authority Mode

THE AUTHORITY SITE MODULE Authority Site Pitfalls

1 Authority Site Pitfalls

THE AUTHORITY SITE MODULE The Influcener Pitch Building Real E-A-T

1. The Influencer Pitch Building Real E-A-T

WHAT'S NEXT

2. Scaling Multiple Affiliate Sites

BONUS

1. A Six Figure Flip Story (CMSEO2018 Presentation)

2. [Webinar] Structuring Partnerships Between Operators and Investors

3. The Power of SEO Masterminds

4. Eric Lanchares on the May 2020 Core Algorithm Update

5. Matt Diggity on the Dec 2020 Core Algorithm Update

6. GA4 for Affiliates and What It Means For You with Julian Juenemann

Bonus: Website Flipping Masterclass

CASE STUDY Selling $294k Ecommerce Store

CASE STUDY Selling a $235k Affiliate Website

Lesson 1 - Introduction to Buying and Selling Online Businesses

Lesson 2 - What Makes an Online Business Sellable

Lesson 3 - Selling an Affiliate Website

Lesson 4 - Selling an Ecommerce Store

Lesson 5 - Selling an SEO Agency

Lesson 6 - Prepping a Business for Sale

Lesson 7 - Using a Brokerage vs a Private Sale

Lesson 8 - Becoming a Pro Negotiator to Get a Better Sales Price

Lesson 9 - Understanding Deal Structures

Lesson 10 - Why Buying Businesses is Bigger Money

Matt Diggity on Buying and Selling Websites

Brian Willie Case Study Of How NOT To Buy A site!

Bonus: The Truth About Penalties

1. The Truth About Penalties

2. Matt Diggity on the August 1, 2018 Core Algorithm Update

Bonus: Outreach Masterclass

1 Getting Started

6

1. Getting Started Intro

2. The pros and cons of outreach

3. Is outreach the right marketing channel for you

4. Identifying your niche & potential keywords

5. Identifying your campaign goals

6. Outreach success stories

2 Prospecting General

4

1. Prospecting General Intro

2. How many prospects should I gather

3. What data fields should I collect

4. Most common prospecting mistakes

3 Prospecting Tools

8

1. Prospecting Tools Intro

2. How to prospect with Google

3. How to prospect with NinjaOutreach + Chrome Extension (1)

4. How to prospect with NinjaOutreach + Chrome Extension (2)

5. How to prospect with BuzzSumo

6. How to prospect with FollowerWonk

7. How to prospect with AHrefs

8. How to prospect with Moz

4 Outreach General

16

1. Outreach General Introduction

2. Is this legal Everything you need to know about CAN-SPAM Compliance

3. Is this legal Everything you need to know about CAN-SPAM Compliance - Part 2

4. Should I use a branded email, a gmail, or something else

5. How to connect my company's email address to Gmail

6. Personalization vs. Spray & Pray - which is the right outreach strategy

7. What is an 'appropriate' number of emails to send per day

8. What is the best time of day and best days of the week to do outreach

9. Part 1) How to engage influencers

10. Part 2) How to engage influencers

11. Part 1) How much do influencers usually charge

12. Part 2) How much do influencers usually charge

13. Part 3) How much do influencers usually charge

14. Creating link-worthy content

15. What you need to know about outreach templates

16. Most common outreach mistakes

5 Types Of Outreach

13

1. Types Of Outreach Intro

2. Guest Post Outreach

3. Podcast Outreach

4. Expert Round Up Outreach

5. Part 1) General Content Promotion Outreach

6. Part 2) General Content Promotion Outreach

7. Link Building Outreach

8. Broken Link Building Outreach

9. Product Review Outreach

10. Part 1) Direct Sales Outreach

11. Part 2) Direct Sales Outreach

12. The Skyscraper Technique

13. The Content Roadshow

6 Outreach Management

6

1. Outreach Management Intro

2. Manage your campaigns at scale Best practices for outreach with teams

3. What is a black list

4. What metrics should you be tracking

5. What kinds of open reply rates should I expect

6. Split testing templates

7 Outreach Tools

3

1. Outreach Tools Intro

2. Outreach with Gmail GMass

3. Outreach with NinjaOutreach

8 Follow Ups General

4

1. Follow Ups General Intro

2. The importance of follow ups

3. How many follow ups should I send

4. Analyzing different kinds of follow up templates

9 Follow Ups Tools

4

1. Follow Ups Tools Intro

2. How to manage Follow Ups with a spreadsheet

3. How to manage Follow Ups with Boomerrang

4. How to Manage Follow Ups with Ninja Outreach

Bonus: The Affiliate Email Marketing Masterclass

1. Introduction to Email Marketing

2. Creating a Lead Magnet

3. How to Collect Email Leads

4. Email Marketing Software Checklist

5. Writing an Automated Email Followup Series

6. Manual Email Blasting

7. How to Supercharge with Paid Ads

8. Advanced Email Marketing Strategies

Bonus: 8 SEO Test Results from Matt Diggity's Lab

Introduction and Welcome Video (How we test)

Test #1 How to Beat Google with NLP

Test #2 How Aggressive Should you go with Internal Anchor Text

Test #3 Can you Put Links Directly in the SERP Result with FAQ Schema

Test #4 Do Clickbait Titles Still Work

Test #5 Which Keyword Density Tool is the Best

Test #6 Can you use Branded Web 2.0's for Citation and Ranking Boosts

Test #7 Should you Interlink non-Relevant Pages

Test #8 What do Blog Comments do to Rankings, Word Count, etc

Test #9 How to Increase Email Response Rate with 5 Minutes of Work

The Next Step...

Bonus: The Affiliate Portfolio Playbook

1. Introduction The Dream Team Overview

2. DISC Personality Assessment

3. The Importance of Standard Operating Procedures (SOPs)

4. Writers Hiring, Managing & Motivating

5. Content Editors Hiring, Managing & Motivating

6. Content Uploaders Hiring, Managing & Motivating

8. Webinar How to Conduct Effective Meetings

9. Link Builders Hiring, Managing & Motivating

10. SEO Managers Hiring, Managing & Motivating

11. Hiring and Recruitment

12. Web Developers Hiring, Managing & Motivating

13. Virtual Assistants Hiring, Managing & Motivating

Bonus: Optimize Your Life

1. Introduction - Optimize Your Life

3. Morning Routine

4. Health Testing

5. Physical Routines

Bonus: The SEO Testing Guidebook

1. Introduction to SEO Testing

2. Using Google Search Console and Google Sheets to Run Time Based SEO Testing

3. Running Time Based and SEO Split Tests Using SEOtesting.com

Bonus: The Content Scaling Playbook

Level up Your SEO Copywriting Team

19

1. How to Hire the Best Writers for Your SEO Sites

2. How to Make a Job Posting

3. Creating Your Job Post

4. How to Quickly Evaluate Applicants

5. Read Their 75 Word Answer

6. The 3 Skills

7. What is Value

8. The Most Important Copywriting Lesson You’ll Ever Learn

9. How to Recognize Value in Samples

12. The 15 Minute Interview Part 1

13. The 15 Minute Interview Part 2

14. Course Wrap Up

15. Bonus Lecture - Introduction

16. Bonus Lecture - How to Write an Intro

17. Bonus Lecture - Positioning

18. Bonus Lecture - Lead Subsections Part 1

19. Bonus Lecture - Lead Subsections Part 2

How to Write High Converting Product Reviews (With or Without AI)

6

1. SEO’s Code-Red Product Review Problem (And A Simple Solution)

2. AI What It CAN Do And What It CAN’T Do (DON’T SKIP THIS)

3. The 7 Easy Keys to High-Converting Copy

4. Research How To Find Copywriting Gold As Quickly As Possible

5. SuperSystem How To Create A Well-Oiled Content Machine

6. Blog Content Writing 101

Bonus: Topical Authority Masterclass by Koray Tuğberk GÜBÜR

1. What is Topical Authority

2. Topical Authority in SEO

3. How To Generate A Topical Map

4. Example Topical Map Generation

Bonus: 301 Redirect Mastery

1. Introduction to 301 Redirects

2. 301 Redirect Examples

3. Finding the Right Domain to Redirect

4. Creating the Landing Page

5. The Redirection

6. Advanced Redirect Strategies

Bonus: AI Content Generation Playbook

1. Introduction to AI Content

2. Generating SEO Friendly AI Content

3. Scaling AI Content

Bonus: Monetization Mastery

1. Creating Affiliate Links

2. Link Cloaking

3. How to Create Amazon Compliant Affiliate Links

5. Creative Monetization (Part 1)

6. Creative Monetization (Part 2)

Bonus: Personal Branding

1. Introduction to Personal Branding

2. Benefits of Personal Branding

3. The Darkside of Personal Branding

4. How to Start and Build a Personal Brand - Part 1

5. How to Start and Build a Personal Brand - Part 2

6. How to Monitor Progress in your Personal Brand

7. Personal Brand Case Studies

8. How to Deal with a Crisis

9. Scaling a Personal Brand

10. Bonus ChatGPT Repurposing