Facebook Ads toàn tập: Học chạy quảng cáo Facebook từ cao thủ hàng đầu thế giới

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01- FACEBOOK FOUNDATIONS

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02- THE 15 BS FACEBOOK MYTHS

03- THE KEY TERMS YOU NEED TO KNOW

04- YOUR MARGIN TO GET STARTED

05- HOW TO SET ROAS TARGETS

06- SETTING UP YOUR BUSINESS MANAGER ACCOUNT

07. SETTING UP YOUR PIXEL ON YOUR SITE OR STORE

08- BREAKING DOWN THE FACEBOOK FUNNEL

Tài nguyên và công cụ

02- FINDING YOUR TARGET MARKET & BUYERS (TOP OF FUNNEL PROSPECTING)

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01- INTRO- PROSPECTING

02- YOUR MEDIA PLANNING TEMPLATE

03- NAMING CONVENTIONS – THE IMPORTANCE OF NAVIGATING THROUGH YOUR DASHBOARD

04- CAMPAIGN STRUCTURES (PROSPECTING)

05- AUDIENCES (PROSPECTING)

06- DEMO- PROSPECTING CAMPAIGN SETUP & LAUNCH

07- CREATIVE EXAMPLES (PROSPECTING)

08- TESTS YOU CAN RUN- DYNAMIC CREATIVE TESTING (DCT)

09- ASSET ITERATIVE TESTING (AIT)

10- MANUAL TESTING

11- LANDING PAGE TESTING

03- WARMING THEM UP AT MIDDLE OF FUNNEL (RE-ENGAGEMENT)

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01- INTRO- RE-ENGAGEMENT

02- CAMPAIGN STRUCTURES & AUDIENCES (RE-ENGAGEMENT)

03- PAGES TO DRIVE TRAFFIC TO (RE-ENGAGEMENT)

04- COPY DIFFERENCES AT RE-ENGAGEMENT

05- CREATIVE EXAMPLES (RE-ENGAGEMENT)

06- TYING IT ALL TOGETHER (RE-ENGAGEMENT)

04- CONVERTING TO BUYERS AT BOTTOM OF FUNNEL (REMARKETING)

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01- INTRO- REMARKETING

02- CAMPAIGN STRUCTURES (REMARKETING)

03- AUDIENCES (REMARKETING)

04- DEMO- SETTING UP YOUR REMARKETING AUDIENCES

05- PAGES TO DRIVE TRAFFIC TO (REMARKETING)

06- CREATIVE & COPY EXAMPLES (REMARKETING)

07- TYING IT ALL TOGETHER (REMARKETING)

05- AD CREATIVE THAT CONVERTS

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01- INTRO- HOW TO STRUCTURE HIGH-CONVERTING AD CREATIVE

02- AD COPY FRAMEWORK

03- AD CREATIVE (IMAGE OR VIDEO)

04- MESSAGE MATCH (BETWEEN AD & LANDING PAGE)

05- BRANDING ADS VS. DIRECT RESPONSE ADS

06- THE AGENCY REPLACER TOOLKIT

06- TROUBLESHOOTING COMMON PROBLEMS TO AVOID COSTLY MISTAKES

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01- INTRO- TROUBLESHOOTING

02- THE 6 MOST COMMON ROADBLOCKS AND HOW TO FIX THEM

03- THE 3 DIFFERENT DASHBOARDS TO LOOK AT WHEN TROUBLESHOOTING

04- “THE MGD FORMULA” (MAKE GOOD DECISIONS) – A.K.A. CORRELATIONS TEMPLATE

05- THE 7 DEADLY SINS OF DISAPPROVED ADS

06- PAGE-LEVEL TROUBLESHOOTING – A.K.A. WHAT IF IT’S NOT THE AD’S FAULT

07- WHEN MAJOR MOMENTS & EVENTS HAPPEN- HOW TO RUN ADS TOWARDS THEM

08- THE ROADMAP- WHO TO LISTEN TO

07- Bonuses

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1. THE AGENCY REPLACER TOOLKIT

2. DELAYED ATTRIBUTION- NEXT LEVEL DECISION MAKING

3. Media Planning Template

4. The Correlations Template aka “MGD Method” (Make Good Decisions)

5. The ROAS Target Analyzer

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